Will Smith is certainly always helping out with charitable causes. Now, he can be proud that his children are following in his footsteps in this way. Will Smith’s children, Jayden and Willow, recently took part in a new charity campaign, Buy Life. They had their picture taken, along with a large number of other celebrities, for the Keep a Child Alive charity co-founded by Alicia Keys and her husband, music producer Swizz Beatz.
Keep a Child Alive provides care and support for families affected by HIV and AIDS in African and India. The star-studded campaign for Buy Life involved Katie Holmes, Serena Williams, Ryan Seacrest, Will Smith’s kids and others sporting grey t-shirts with the campaign slogan Buy Life on the front. Each t-shirt actually includes a unique barcode which can be scanned using several smart-phone applications. The user can then make donations to the charity right from the barcode on the t-shirt.
Certainly, Will Smith and wife Jada Pinkett-Smith couldn’t have known just how well-timed their charity work would be. Beginning on January 8th, Will and Jada joined forces with the United Nations World Food Programme (WFP), along with other celebrities, to eradicate hunger in Haiti.